Ad Campaign Profit & ROAS Planner
Plan a Google Ads, Meta Ads or other paid campaign using budget, CPC, CTR, conversion rate, order value, margin and service costs. See projected profit, break-even ROAS, CPA and three realistic scenarios.
Plan the numbers before you spend.
Know your break-even numbers.
These are estimates based on your gross margin. Fixed overhead, tax, refunds and repeat purchases are not included.
- Break-even ROAS
- 1.82x
- Maximum CPA
- $66.00
- Maximum CPC
- $2.11
Three outcomes, not one false promise.
Calculations happen on this device. LifeWidget does not save the campaign figures you enter.
A clear answer, with the method included.
How to use this ad campaign profit & roas planner
- Enter the requested information in the fields above.
- Check that the values match your situation.
- Read the result, then copy it if you need it elsewhere.
The formula
Clicks = ad spend ÷ CPC. Conversions = clicks × conversion rate. Revenue = conversions × average order value. ROAS = revenue ÷ ad spend. Estimated net profit = revenue × gross margin − ad spend − management fee − other campaign costs.
Example
With $2,500 in ad spend, a $1.25 CPC, 3.2% conversion rate, $120 order value and 55% gross margin, the planner estimates 2,000 clicks, 64 conversions and $7,680 in revenue before subtracting campaign costs.
Good to know.
Can I use this for Google Ads and Facebook Ads?
Yes. The core mathematics works for any cost-per-click campaign, including Google, Meta, LinkedIn, TikTok and other channels. Use performance assumptions that match the platform and campaign.
Is a high ROAS always profitable?
No. ROAS compares revenue with advertising spend, but does not include product cost, management fees or other expenses. That is why this planner also estimates gross profit and net campaign profit.
What is break-even ROAS?
It is the minimum return on ad spend required to cover product or service cost before additional campaign expenses. The planner estimates it as 1 divided by gross margin expressed as a decimal.
Why are the results estimates?
CPC, click-through rate, conversion rate, refunds, attribution and average order value can all change. Use conservative assumptions and compare the three scenarios instead of treating one forecast as a promise.
Does LifeWidget store my campaign data?
No. The figures are calculated in your browser and are not saved by LifeWidget.